Tough Luv is a Philadelphia based fashion brand blending rock and roll, loungewear, and contemporary design aesthetic for effortless, edgy style.

Tough Luv is the creation of designer Elaine Lai. After working for several well-know fashion brands in Los Angeles, she fell in love with the process of garment dying and the endless possibilities and uniqueness that could be achieved when subjecting finished garments to hand treatments and dyes. Combined with an eye for fine details, and a passion for music and art, the groundwork for the brand was laid.
Today, Elaine has taken the brand to the next level. With distribution in nationwide, Tough Luv is proudly made in the USA, and is sold in over a hundred boutiques and specialty stores nationwide. Tough Luv transforms staple fabrics like American cotton tee-shirt jersey and fleece into fashion forward designs without sacrificing wearability, comfort, or detailing. Tough Luv seamlessly blends edgy street looks with feminine touches, resulting in a line that is cool, flirty, and fun.

Who Luvs Tough Luv?
The Tough Luv muse and mindset is always a large part of Elaine’s vision for the brand. Though not any one specific person, when asked to describe her, Elaine knows exactly who she is. “Her taste is not mainstream. She likes music on the edge and style the same way. She enjoys live bands and gallery openings, fine dining and vintage shopping. She wears boots with her dresses and heels with her favorite tee. She is not trendy. She is successful, headstrong, and unique. She appreciates romantic notions but understands Tough Luv.”
Our Designer:

Designer Elaine comes from a family whose history is a melting pot of culture and inspiration. Her mother immigrated to America from Hong Kong and brought with her a passion for designing and making her own clothes, while her grandmother came to the United States in the 1940’s from Scotland. It is this combination of cultures that defines Elaine as a designer, fusing old world European traditions with the functionality that fast-paced, technology-driven, metropolitan life demands.
Elaine attended OTIS College of Art and Design in Los Angeles where she studied fashion design but later dropped out. Instead, she received a Certificate of Completion from the famed Central Saint Martins College of Art and Design in London for Experimental Fashion. Since then, Elaine has worked for several well-know fashion brands and has evolved into a well-rounded designer who takes pride, and specializes in American-made fashion, a passion that she applies when designing Tough Luv season after season.
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Visit Tough Luv Clothing Online http://toughluv.com/
And at our Upcoming Art Star Craft Bazaar in Asbury Park on July 25th + 26th, as well as our Art Star Pop Up Market at 2nd Street Festival on August 2nd!























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sPACYcLOUd was born in DC, from the mind of designer Tatiana Kolina (AKA Tati) with a focus towards the sui generis spirit that lives in all of us. The ethical core of sPACYcLOUd is built on self expression, love, and positivity. Its visual aesthetic breathes from the world of break dancers, hip hop artists, street artists, skaters, and motorcycle riders. Those whose wardrobe exists in a state of counter-culture, carving through life to the rhythm of their own choosing. sPACYcLOUd reflects political and social currents though clothing, artwork, and attitude.



I am so happy to introduce Desarc, and myself to the Art Star Craft Bazaar this year. I’ll be offering jewelry, accent lights, and decorative mirrors for sale. My objective as a designer-maker is to produce useful objects that are attractive, meaningful, and well-made.
I earned my BFA from the Tyler School of Art in 2010, with a concentration in jewelry and metals. The variety of ways I learned to work metal gave me the flexibility to explore object design and craft in many directions. Making functional objects like jewelry gives me a sense of purpose when making creative decisions. I love how jewelry intrinsically deals with concepts of identity. My current line, Resist, is an expression of personal introspection. The balance between the bold and the delicate elements in the collection celebrates feminine strength in an industrial aesthetic.
In addition to jewelry, I have fallen in love with making objects for living spaces. I created the Echoes line of light fixtures (and now mirrors!) years after a summer trip to England where I saw Stonehenge and many other ancient artifacts in London’s museums. Being close to the large monuments, watching the shadow play in and off the slabs of rock, and knowing our ancestors were so compelled to respond to their world, made me feel connected with humanity and craftsmanship in a new way. The Echoes collection is my homage to mankind’s commitment to shape our world like a river though rock.